Where the Bike Industry Comes Together!

CABDA Expo Media Page


Article Links, Media Registration, Media Partnership Info

MEDIA REGISTRATION FAQ

Does CABDA Issue Credentials for Journalists and Other Working Media? 

CABDA Expo provides media credentials to cover its shows to legitimate members of the working press. All applications for a media credential are reviewed by show management and they reserve the right to deny media credentials to any applicant.

Who Qualifies for Media Badges?

Working journalists in print, broadcast, and digital media on assignment for established publications and media outlets. This includes reporters, columnists, podcast hosts, product reviewers, photographers, and editors who have been assigned to cover one or more CABDA events.

Who does NOT Qualify for Media Badges?

Friends and family of journalists; sales, marketing, and advertising executives and other non-editorial media staff; film companies not on assignment; freelance photographers not specifically assigned to cover this event; company presidents, industry consultants, public relations account managers, writers for company newsletters and websites, and those who are not working journalists.

Do you have Credential Options for Media Sales Professionals? 

Advertising sales representatives selling advertising, publishers, producers, marketing staff of qualified media outlets will not be admitted to the show as Working Media but can apply to purchase a Media Sales badge for $500 per badge. Promotion companies, Social Media agencies, Marketing or PR agencies and Advertising/Branding agencies also will not be admitted to the show under any circumstances without exhibiting.


Media Partnership Program

Get more readers, attract more users, and reach more people with our Media Partnership Program!


In exchange for one (1) full-page print ad in your registered publication,  you will receive the following:
- Brand logo and linking URL on our Sponsors Page.
- Brand logo in Media Partner section of our Show Program.
- One (1) publication bin for corresponding registered publication.
- One (1) 10x10 Booth at one of our great Expos. Use it to pass our issues of your publication, sign up subscribers, or hold meetings with potential advertisers!


Learn More

Media Registration

CABDA Media/Press Badges

CABDA welcomes working journalists from the general news media, as well as from industry-specific trade journals, magazines, and websites. 

Please select the desired event from the menu above, use the standard registration page and select the media / journalist badge option. 

CABDA Midwest 2026 – Education Schedule

All times local. Show floor opens at 10:00 AM each day.

Wednesday, February 4, 2026

9:45–9:55 AM Main Stage Kickoff
WELCOME TO CABDA Midwest
Presented by: Heather Mason (NBDA) & Jim Kersten (CABDA)

Kick off CABDA Midwest with a welcome from NBDA and CABDA leadership, plus a preview of the day ahead. — 10 min

10:00 AM | Show Floor Opens
10:30–11:15 AM The Alley Education
Pedaling Forward: Growing Ridership, Workforce, and the Industry
Presented by: Jeff Donaldson (Project Bike Tech)

How youth engagement, education, and community partnerships can expand ridership while strengthening the pipeline for future mechanics and shop leaders. — 45 min

10:30–11:30 AM The Fit Zone Fitting
Technique Over Technology: An Analog Approach to Better Bike Fitting
Presented by: Matthew Schieferstein (Gear Up Velo)

Why observation, technique, and experience often outperform expensive sensors—and how to deliver world-class fits without heavy capital investment. — 60 min

11:00–11:45 AM NBDA Retailer Zone WIBI
WIBI SWOT Analysis: State of Women in the Industry
Presented by: Heather Mason (NBDA)

An interactive SWOT exercise examining strengths, challenges, opportunities, and threats facing women in the bicycle industry today. — 45 min

11:00–11:45 AM The Backyard Operations
HPS Survive & Thrive Playbook: Today & Tomorrow
Presented by: Mike Fritz (Human Powered Solutions)

A big-picture look at the evolution of Ebikes and what it means for retailers—covering safety, compliance, and opportunity. — 45 min

11:00–11:45 AM The Lab Tech
DOL Apprenticeship & National Bicycle Service Technician Program
Presented by: Mike Shapiola (Spin Zone Cycling)

How standardized training and apprenticeship pathways can strengthen the technician workforce and career progression. — 45 min

11:30 AM–12:15 PM The Alley Service
Ebikes: The Hidden Cost of Saying “We Don’t Service That”
Presented by: Michael Pasquali (Micromobility Connect)

Why service hesitation costs trust and revenue—and how clear processes can turn Ebike service into a profit center. — 45 min

12:00–12:45 PM NBDA Retailer Zone Retail
Margin Matters: Protecting the Healthy Margins Retailers Need
Presented by: NBDA Staff

A candid discussion on “margin rot,” true dealer costs, and collaborative strategies to restore profitability. — 45 min

12:00–1:00 PM The Fit Zone Fitting
The Psychology of Bike Fitting
Presented by: Dr. Christopher Biggs

A rider-centered approach to fit that emphasizes comfort, adaptation, pacing, and long-term outcomes. — 60 min

12:30–1:15 PM The Backyard Operations
HPS Survive & Thrive: Business Operations & Profitability
Presented by: Jay Townley (Human Powered Solutions)

A rapid-fire playbook covering tariffs, sourcing, efficiency, service optimization, and planning. — 45 min

12:30–1:15 PM The Lab Tech
Converting Opportunity: Ebike Conversions as a Profit Center
Presented by: Mark Ostlund (Electrify Bike Company)

How conversions can create Ebike revenue without deep inventory, including safety and compliance considerations. — 45 min

1:00–1:30 PM The Alley Sales
Mastering Premium Ebike Sales
Presented by: Rob Kaplan (BULLS Bikes USA)

Proven tactics for positioning premium Ebikes, engaging customers, and increasing average ticket value. — 30 min

1:30–2:00 PM NBDA Retailer Zone Data
Data-Driven Success: NBDA Market Intelligence (TrackFly)
Presented by: Stephen Baird & Brad Duncan (TrackFly)

How aggregated, real-time data can guide inventory, purchasing, and profitability decisions. — 30 min

1:30–2:30 PM The Fit Zone Fitting
Increase Revenue Without Increasing Inventory
Presented by: Craig Watson (Bikes Bikes Bikes)

A practical roadmap for building profitable fit services without heavy equipment investment. — 60 min

2:00–2:30 PM The Backyard Sales Ops
Unlock 5–15% More Profit: Sales Strategies That Work Today
Presented by: John Robinson (Johnny Velo Bikes)

Simple, actionable sales tactics that protect margin and improve profitability per transaction. — 30 min

2:00–2:45 PM The Lab Tech
TRP Tech Clinic
Presented by: Jumpin’ Jerry Vanderpool

Hands-on insights and best practices for servicing Tektro/TRP components. — 45 min

2:30–3:15 PM Tech Room One Tech
Diagnosing Ebikes 2.0
Presented by: Michael Pasquali (Micromobility Connect)

Advanced diagnostics and workflows to improve consistency and service revenue. — 45 min

2:30–3:00 PM The Alley Sales
Dealing Trikes: A Risk-Free Business Opportunity
Presented by: Thomas Wilkens & Paul Hollants (HP Velotechnik)

How adult trikes can expand your customer base with strong margins and low risk. — 30 min

3:00–3:45 PM NBDA Retailer Zone Retail
Building Bridges: Retailers & Suppliers in the D2C Era
Presented by: NBDA Staff

Turning D2C friction into collaboration through service, warranty, and assembly partnerships. — 45 min

3:00–4:00 PM The Fit Zone Fitting
The Untapped Revenue Engine: Professional Bike Fitting
Presented by: Dr. Jeanne Williams (Quest Health)

How fitting drives loyalty, service revenue, and long-term cycling participation. — 60 min

3:00–3:30 PM The Backyard Panel
Hug the Porcupine: Making D2C Brands Work for Retail
Presented by: Rob Kaplan, Richard Wittenberg & Tim Akers

A candid panel on profiting alongside D2C brands in a hybrid retail world. — 30 min

3:30–4:00 PM Hollywood Racks Booth Sales
Retirees, RVs & Ebikes
Presented by: Sean Kneale (Hollywood Racks)

How to properly transport Ebikes on RVs and keep traveling customers happy. — 30 min

3:30–4:00 PM The Alley Retail
How Used Bicycles Can Boost Shop Profits
Presented by: Jonathan Minks (Johnny Rock Bikes)

From sourcing to refurbishment, learn how used bikes deliver some of the strongest margins. — 30 min

3:30–4:00 PM The Lab Retail
Unlocking the Folding Bike Market
Presented by: Dahon Team Members

Strategies for selling, merchandising, and growing confidence in folding bikes. — 30 min

4:00–4:30 PM The Backyard Retail
Measuring What Matters: Building a Supplier Scorecard
Presented by: Anthony Mikrut (PGW)

A practical framework for evaluating suppliers to improve buying decisions and profitability. — 30 min

4:00–4:30 PM NBDA Retailer Zone Networking
Women in the Cycling Industry Mingle
Presented by: Heather Mason (NBDA)

An open networking session celebrating women across retail, brands, and service. — 30 min

5:00 PM | Show Close
5:30 PM | CABDA Afterparty

Thursday, February 5, 2026

9:45–9:55 AM Main Stage Kickoff
Welcome to CABDA Midwest – Day 2
Presented by: Heather Mason (NBDA) & Jim Kersten (CABDA)

Day-two welcome and overview of the day’s programming. — 10 min

10:00 AM | Show Floor Opens
10:30–11:30 AM The Fit Zone Fitting
Difficult Anatomical Presentations in Bike Fit
Presented by: Anne Barnes

A roundtable on challenging fit cases, assessment strategies, and rider outcomes. — 60 min

10:45–11:30 AM NBDA Retailer Zone Retail
The Drive to Thrive: Top Tips for Retailers in 2026
Presented by: Heather Mason (NBDA)

A fast, interactive masterclass sharing peer-tested strategies for margins, inventory, and service excellence. — 45 min

11:00–11:45 AM The Alley Service
Ebikes: The Hidden Cost of Saying “We Don’t Service That”
Presented by: Michael Pasquali (Micromobility Connect)

Why service avoidance quietly erodes trust—and how to fix it. — 45 min

11:00–11:45 AM The Lab Tech
Demystifying Tech for Modern Bike Shops
Presented by: Brett Lang (Ikeono)

Using POS, inventory, communication tools, and AI to simplify operations and improve customer experience. — 45 min

12:00–12:30 PM The Backyard Operations
HPS Survive & Thrive Playbook: Today – Tomorrow
Presented by: Jay Townley (Human Powered Solutions)

A concise operations and profitability roadmap for today’s retail environment. — 30 min

12:00–1:00 PM The Fit Zone Fitting
Bike Fitting: The Foot/Shoe Interface
Presented by: John Higgins (BikeFitR) & Chris Dimmick (Lake Cycling)

How proper footwear fit supports comfort, performance, and smarter footwear sales. — 60 min

12:30–1:00 PM The Alley Sales
Dealing Trikes in a Risk-Free Business Opportunity
Presented by: Mathieu Aubel & Paul Hollants (HP Velotechnik)

How to add trikes with minimal risk and serve stability-focused customers. — 30 min

12:30–1:00 PM The Lab Ops
Stop Guessing and Start Tracking
Presented by: Patrick Clapp & Jim Vincent (Citrus Lime)

Using data and KPIs to improve decision-making and shop profitability. — 30 min

1:00–1:45 PM NBDA Retailer Zone WIBI
WIBI Case Scenario Workshop
Presented by: Heather Mason (NBDA)

Work through real-world scenarios involving equity, workplace dynamics, and supplier relationships. — 45 min

1:30–2:00 PM The Backyard Operations
HPS Survive & Thrive: Ebike Evolution & Retail Impact
Presented by: Mike Fritz (Human Powered Solutions)

What the evolution of Ebikes means for safety, liability, and retail opportunity. — 30 min

2:00–2:30 PM The Alley Marketing
The Bike Shop Marketing Blueprint: From First Click to Door Swing
Presented by: Brandon Morphew (Miso Partners)

A proven system to convert online intent into booked service and in-store revenue. — 30 min

2:00–2:45 PM The Lab Tech
TRP Tech Clinic
Presented by: Jumpin’ Jerry Vanderpool

Hands-on service insights from Tektro/TRP. — 45 min

2:30–3:15 PM Tech Room One Tech
Diagnosing Ebikes 2.0
Presented by: Michael Pasquali (Micromobility Connect)

Advanced diagnostic techniques to reduce comebacks and boost service revenue. — 45 min

3:00–3:30 PM The Alley Trends
The New Customer Reality: AI Makes Expertise More Valuable
Presented by: Workstand

How AI reshapes customer expectations—and what shops must do to stay relevant. — 30 min

3:00–3:45 PM The Lab Workforce
DOL Apprenticeship & National Bicycle Service Technician Program
Presented by: Mike Shapiola (Spin Zone Cycling)

Building the next generation of professional bike technicians. — 45 min