Clinics, Seminars, Workshops, & Panels

CABDA Midwest
Event Schedule


EXHIBIT HALL HOURS

Tuesday
Education Day, No Exhibits
NBDA P2 Workshop

Wednesday
10am - 5pm
Badge Pickup from 9am-4:30pm

Thursday
10am - 4:00pm 
Badge Pickup from 9am-3:30pm 

Check Out The
Education Schedule

Tech Clinics, Sales Training, Business Sessions

MIDWEST SCHEDULE

Education Day 

The day before the CABDA Show is usually reserved for Exhibitor Load-In and Setup. But due to popular demand, we have added an Education Day for in-depth training, corporate meetings, and certifications. 

Pre-Registration is required.

NBDA P2 Workshop


Tuesday, 8am-5pm

Focused Trainings

In addition to our full battery of Sales, Tech, Business, and Industry Intel breakout sessions, we are also happy to host more focused andbrand-specific trainings. More detailed information will be posted as soon as it is available.

For Giant Retailer specific trainings, please contact your sales rep for more details.  

Shimano Tech Sessions

Presented by Shimano Tech Reps

At CABDA, Shimano will host an interactive, hands-on training experience built around four dedicated tech stations integrated directly into their booth. These stations will run set clinic times twice per day per topic, with no advance sign-up required, making it easy for attendees to jump in as schedules allow.

In addition, the Shimano tech area will be staffed throughout the show for informal “Ask a Shimano Tech Rep” conversations, complete with parts on hand for quick demos and impromptu mini-clinics.

Led by Shimano’s experienced technical staff, these sessions are designed to deliver practical, shop-ready knowledge that mechanics can immediately apply on the service bench back home.

SCHEDULE & MORE

Giant Retailer Training 

Presented by Giant / LIV

The Giant Retailer Academy sessions at CABDA are designed to support Giant dealers with timely insights, best practices, and practical guidance for today’s retail environment.

This training will focus on strengthening the relationship between the sales floor and service department, improving in-store execution, and helping retailers get the most out of their partnership with Giant.

Attendees can expect a combination of product knowledge, operational perspective, and retailer-focused discussion aimed at improving efficiency, customer experience, and overall shop performance. 

E-Bike Diagnosis 

Presented by Micromobility Connect 

Prepare for a practical, no-nonsense look at how e-bike service can either drain a shop’s time—or become a reliable profit center. This session combines the business case for saying “yes” to e-bike service with proven diagnostic workflows that reduce guesswork, comebacks, and wasted labor.

Attendees will learn how clear policies, good processes, and faster troubleshooting can build customer trust, improve service efficiency, and unlock new revenue opportunities without overwhelming the service department.

Professional Bike Fitting

Presented by Master Bike Fitters

The bike fitting sessions at CABDA deliver a well-rounded look at how fit drives rider comfort, performance, and long-term shop profitability. Spanning practical, hands-on techniques and higher-level concepts, these sessions explore everything from observation-based fitting methods and challenging anatomical cases to the psychology of rider comfort and the critical foot-to-shoe interface.

Designed for shops at every stage—whether you’re offering basic fits or building a premium service—the bike fitting track focuses on delivering better rider outcomes while turning fit into a scalable, high-value revenue engine that strengthens customer trust and loyalty.

CABDA Midwest 2026 – Education Schedule

All times local. Show floor opens at 10:00 AM each day.

Wednesday, February 4, 2026

9:45–9:55 AM Main Stage Kickoff
WELCOME TO CABDA Midwest
Presented by: Heather Mason (NBDA) & Jim Kersten (CABDA)

Kick off CABDA Midwest with a welcome from NBDA and CABDA leadership, plus a preview of the day ahead. — 10 min

10:00 AM | Show Floor Opens
10:30–11:15 AM The Alley Education
Pedaling Forward: Growing Ridership, Workforce, and the Industry
Presented by: Jeff Donaldson (Project Bike Tech)

How youth engagement, education, and community partnerships can expand ridership while strengthening the pipeline for future mechanics and shop leaders. — 45 min

10:30–11:30 AM The Fit Zone Fitting
Technique Over Technology: An Analog Approach to Better Bike Fitting
Presented by: Matthew Schieferstein (Gear Up Velo)

Why observation, technique, and experience often outperform expensive sensors—and how to deliver world-class fits without heavy capital investment. — 60 min

11:00–11:45 AM NBDA Retailer Zone WIBI
WIBI SWOT Analysis: State of Women in the Industry
Presented by: Heather Mason (NBDA)

An interactive SWOT exercise examining strengths, challenges, opportunities, and threats facing women in the bicycle industry today. — 45 min

11:00–11:45 AM The Backyard Operations
HPS Survive & Thrive Playbook: Today & Tomorrow
Presented by: Mike Fritz (Human Powered Solutions)

A big-picture look at the evolution of Ebikes and what it means for retailers—covering safety, compliance, and opportunity. — 45 min

11:00–11:45 AM The Lab Tech
DOL Apprenticeship & National Bicycle Service Technician Program
Presented by: Mike Shapiola (Spin Zone Cycling)

How standardized training and apprenticeship pathways can strengthen the technician workforce and career progression. — 45 min

11:30 AM–12:15 PM The Alley Service
Ebikes: The Hidden Cost of Saying “We Don’t Service That”
Presented by: Michael Pasquali (Micromobility Connect)

Why service hesitation costs trust and revenue—and how clear processes can turn Ebike service into a profit center. — 45 min

12:00–12:45 PM NBDA Retailer Zone Retail
Margin Matters: Protecting the Healthy Margins Retailers Need
Presented by: NBDA Staff

A candid discussion on “margin rot,” true dealer costs, and collaborative strategies to restore profitability. — 45 min

12:00–1:00 PM The Fit Zone Fitting
The Psychology of Bike Fitting
Presented by: Dr. Christopher Biggs

A rider-centered approach to fit that emphasizes comfort, adaptation, pacing, and long-term outcomes. — 60 min

12:30–1:15 PM The Backyard Operations
HPS Survive & Thrive: Business Operations & Profitability
Presented by: Jay Townley (Human Powered Solutions)

A rapid-fire playbook covering tariffs, sourcing, efficiency, service optimization, and planning. — 45 min

12:30–1:15 PM The Lab Tech
Converting Opportunity: Ebike Conversions as a Profit Center
Presented by: Mark Ostlund (Electrify Bike Company)

How conversions can create Ebike revenue without deep inventory, including safety and compliance considerations. — 45 min

1:00–1:30 PM The Alley Sales
Mastering Premium Ebike Sales
Presented by: Rob Kaplan (BULLS Bikes USA)

Proven tactics for positioning premium Ebikes, engaging customers, and increasing average ticket value. — 30 min

1:30–2:00 PM NBDA Retailer Zone Data
Data-Driven Success: NBDA Market Intelligence (TrackFly)
Presented by: Stephen Baird & Brad Duncan (TrackFly)

How aggregated, real-time data can guide inventory, purchasing, and profitability decisions. — 30 min

1:30–2:30 PM The Fit Zone Fitting
Increase Revenue Without Increasing Inventory
Presented by: Craig Watson (Bikes Bikes Bikes)

A practical roadmap for building profitable fit services without heavy equipment investment. — 60 min

2:00–2:30 PM The Backyard Sales Ops
Unlock 5–15% More Profit: Sales Strategies That Work Today
Presented by: John Robinson (Johnny Velo Bikes)

Simple, actionable sales tactics that protect margin and improve profitability per transaction. — 30 min

2:00–2:45 PM The Lab Tech
TRP Tech Clinic
Presented by: Jumpin’ Jerry Vanderpool

Hands-on insights and best practices for servicing Tektro/TRP components. — 45 min

2:30–3:15 PM Tech Room One Tech
Diagnosing Ebikes 2.0
Presented by: Michael Pasquali (Micromobility Connect)

Advanced diagnostics and workflows to improve consistency and service revenue. — 45 min

2:30–3:00 PM The Alley Sales
Dealing Trikes: A Risk-Free Business Opportunity
Presented by: Thomas Wilkens & Paul Hollants (HP Velotechnik)

How adult trikes can expand your customer base with strong margins and low risk. — 30 min

3:00–3:45 PM NBDA Retailer Zone Retail
Building Bridges: Retailers & Suppliers in the D2C Era
Presented by: NBDA Staff

Turning D2C friction into collaboration through service, warranty, and assembly partnerships. — 45 min

3:00–4:00 PM The Fit Zone Fitting
The Untapped Revenue Engine: Professional Bike Fitting
Presented by: Dr. Jeanne Williams (Quest Health)

How fitting drives loyalty, service revenue, and long-term cycling participation. — 60 min

3:00–3:30 PM The Backyard Panel
Hug the Porcupine: Making D2C Brands Work for Retail
Presented by: Rob Kaplan, Richard Wittenberg & Tim Akers

A candid panel on profiting alongside D2C brands in a hybrid retail world. — 30 min

3:30–4:00 PM Hollywood Racks Booth Sales
Retirees, RVs & Ebikes
Presented by: Sean Kneale (Hollywood Racks)

How to properly transport Ebikes on RVs and keep traveling customers happy. — 30 min

3:30–4:00 PM The Alley Retail
How Used Bicycles Can Boost Shop Profits
Presented by: Jonathan Minks (Johnny Rock Bikes)

From sourcing to refurbishment, learn how used bikes deliver some of the strongest margins. — 30 min

3:30–4:00 PM The Lab Retail
Unlocking the Folding Bike Market
Presented by: Dahon Team Members

Strategies for selling, merchandising, and growing confidence in folding bikes. — 30 min

4:00–4:30 PM The Backyard Retail
Measuring What Matters: Building a Supplier Scorecard
Presented by: Anthony Mikrut (PGW)

A practical framework for evaluating suppliers to improve buying decisions and profitability. — 30 min

4:00–4:30 PM NBDA Retailer Zone Networking
Women in the Cycling Industry Mingle
Presented by: Heather Mason (NBDA)

An open networking session celebrating women across retail, brands, and service. — 30 min

5:00 PM | Show Close
5:30 PM | CABDA Afterparty

Thursday, February 5, 2026

9:45–9:55 AM Main Stage Kickoff
Welcome to CABDA Midwest – Day 2
Presented by: Heather Mason (NBDA) & Jim Kersten (CABDA)

Day-two welcome and overview of the day’s programming. — 10 min

10:00 AM | Show Floor Opens
10:30–11:30 AM The Fit Zone Fitting
Difficult Anatomical Presentations in Bike Fit
Presented by: Anne Barnes

A roundtable on challenging fit cases, assessment strategies, and rider outcomes. — 60 min

10:45–11:30 AM NBDA Retailer Zone Retail
The Drive to Thrive: Top Tips for Retailers in 2026
Presented by: Heather Mason (NBDA)

A fast, interactive masterclass sharing peer-tested strategies for margins, inventory, and service excellence. — 45 min

11:00–11:45 AM The Alley Service
Ebikes: The Hidden Cost of Saying “We Don’t Service That”
Presented by: Michael Pasquali (Micromobility Connect)

Why service avoidance quietly erodes trust—and how to fix it. — 45 min

11:00–11:45 AM The Lab Tech
Demystifying Tech for Modern Bike Shops
Presented by: Brett Lang (Ikeono)

Using POS, inventory, communication tools, and AI to simplify operations and improve customer experience. — 45 min

12:00–12:30 PM The Backyard Operations
HPS Survive & Thrive Playbook: Today – Tomorrow
Presented by: Jay Townley (Human Powered Solutions)

A concise operations and profitability roadmap for today’s retail environment. — 30 min

12:00–1:00 PM The Fit Zone Fitting
Bike Fitting: The Foot/Shoe Interface
Presented by: John Higgins (BikeFitR) & Chris Dimmick (Lake Cycling)

How proper footwear fit supports comfort, performance, and smarter footwear sales. — 60 min

12:30–1:00 PM The Alley Sales
Dealing Trikes in a Risk-Free Business Opportunity
Presented by: Mathieu Aubel & Paul Hollants (HP Velotechnik)

How to add trikes with minimal risk and serve stability-focused customers. — 30 min

12:30–1:00 PM The Lab Ops
Stop Guessing and Start Tracking
Presented by: Patrick Clapp & Jim Vincent (Citrus Lime)

Using data and KPIs to improve decision-making and shop profitability. — 30 min

1:00–1:45 PM NBDA Retailer Zone WIBI
WIBI Case Scenario Workshop
Presented by: Heather Mason (NBDA)

Work through real-world scenarios involving equity, workplace dynamics, and supplier relationships. — 45 min

1:30–2:00 PM The Backyard Operations
HPS Survive & Thrive: Ebike Evolution & Retail Impact
Presented by: Mike Fritz (Human Powered Solutions)

What the evolution of Ebikes means for safety, liability, and retail opportunity. — 30 min

2:00–2:30 PM The Alley Marketing
The Bike Shop Marketing Blueprint: From First Click to Door Swing
Presented by: Brandon Morphew (Miso Partners)

A proven system to convert online intent into booked service and in-store revenue. — 30 min

2:00–2:45 PM The Lab Tech
TRP Tech Clinic
Presented by: Jumpin’ Jerry Vanderpool

Hands-on service insights from Tektro/TRP. — 45 min

2:30–3:15 PM Tech Room One Tech
Diagnosing Ebikes 2.0
Presented by: Michael Pasquali (Micromobility Connect)

Advanced diagnostic techniques to reduce comebacks and boost service revenue. — 45 min

3:00–3:30 PM The Alley Trends
The New Customer Reality: AI Makes Expertise More Valuable
Presented by: Workstand

How AI reshapes customer expectations—and what shops must do to stay relevant. — 30 min

3:00–3:45 PM The Lab Workforce
DOL Apprenticeship & National Bicycle Service Technician Program
Presented by: Mike Shapiola (Spin Zone Cycling)

Building the next generation of professional bike technicians. — 45 min