Schedule of Events at CABDA EAST

Education is a major focus for us here at CABDA. If our industry is to succeed, we must be at our best...And that means we must be constantly improving.

This year, we have some great breakout sessions hosted by our tremendous Education Partners: The PBMA, SRAM, and The NBDA!



EXHIBIT HALL HOURS

WEDNESDAY, DEC 8th- 10AM-5PM
&
THURSDAY, DEC 9th- 10AM-3PM

Join us after the show on Wednesday for the
CABDA AWARDS AND HAPPY HOUR
featuring live music, cold beer, and appetizers!

WEDNESDAY - 5 - 7 PM

Join before the show on Thursday for our networking breakfast. Fuel up while you get to know some of the great partners at the CABDA Expo!

THURSDAY - 9-10 AM

 Education Schedule

Two days of Clinics, Seminars, and Panel Discussions!


EXHIBIT HALL HOURS


WEDNESDAY, DEC 8th-
10AM- 5PM

THURSDAY, DEC 9th-
10AM- 3PM

WEDNESDAY SCHEDULE
THURSDAY SCHEDULE

PBMA Tech Clinics and Panel Discussions

Wheel Building Series

Bill Mould - Master Wheel Builder

Join Master Wheel Builder Bill Mould during his four-part wheel building series. Great for mechanics, existing wheel builders, or anyone looking to advance their skill and technical acumen.  



WEDNESDAY - 11:00 AM
(Fundamentals)
WEDNESDAY - 1:00 PM
(Carbon Wheels)
THURSDAY - 11:00 AM
(E-bike Wheels)
THURSDAY - 1:00 PM
(Wheel Tensioning)

Selling Bike Care and Pedro’s Tool Overview 


Matt Bracken - Pedros


Pedro’s tools and other products can be found in 120 countries around the world.

This seminar will include an overview of new tools and products as well as best practices for increasing sales in the bike care category: Lubes, Polish, Grease, Bike Wash and more!


WEDNESDAY - NOON
THURSDAY - NOON


Service is the Future -  2022 and Beyond


Moderated by James Stanfill, with guest panelists to include Professional Mechanics Anait Garushyants, Josh Boggs and Marzhel Pinto.

This interactive discussion will highlight what "Service is the Future" means by looking at recent PBMA Survey data and touching on many topics comparing 2019, 2020, 2021 and looking into 2022 and how the bicycle industry and in-store trends are tipping the hat and paving the way for a more profitable service focused future.


WEDNESDAY - 3PM
THURSDAY - 11AM



PBMA  Certifications

PBMA Mechanic Certifications

Multiple Time Slots.
Pre-Registration Required

 The focus is on technique, torque and precision. The ultimate goal that the bicycle is safe to operate, torque is correct on critical safety elements and the bicycle functions per the manufacturers standards. In-person testing is overseen by PBMA Instructors.

REGISTER HERE

Bosch E-Bike Certifications 

Pre-Registration Required


Join us to become certified to service Bosch eBike systems or renew your certification, which expires 15 months from the date of your last training.




NBDA Education Sessions and Panels

The NBDA has put together some truly excellent content for CABDA EAST!

Retailer Mind Meld #1
Service and Business 101


Moderated by NBDA President Heather Mason with guest panelists to include: Aaron Stehly (QBP), Damon Wyatt (Brand Business Manager Bike Fit), Jeff Donaldson (U of Q Institute) 



Join in for an interactive session with panelists and retailers alike to share tips, ideas, stories and ask questions on how to maximize your service area.

Conversations will be around the Service center, Fit Services, Profitability, Vendor Relations, Pricing, Scheduling and more.



WEDNESDAY - 2:00 PM
(NBDA SEMINAR)

Retailer Mind Meld #2
Sales and Business 101


Moderated by NBDA President Heather Mason with guest panelists to include; Colton Rice (Quivers), Rob Solomon (Ascent 360), Jay Townley (Human Powered Solutions), Stuart Hunter (Roll Bicycle Co) 


Join in for an interactive session with panelists and retailers alike to share tips, ideas, stories and ask questions on Sales, Management, Profitability, Security, Data, Website, Staff, Future Trends, Marketing, and E com Solutions.

Bring your questions and best advice to the conversation. 


THURSDAY - 2:00 PM
(NBDA SEMINAR)

Service 2021: Curating Your Customer’s Experience


Aaron Stehly- QBP

Bikes sold to new riders during the pandemic are nearing service intervals and will begin needing attention.  

How you address these services is crucial to the bottom line performance of your organization.   

Is your service department set up to meet the expectations of these riders?    

Join QBP’s Aaron Stehly to learn steps on how to curate a service experience that develops trust, loyalty, and maximizes the lifetime economic value of your customer’s relationship with your business. 

WEDNESDAY- 11:00 AM
(The Alley)

The Role of Physical Retail in the Roaring 2020’s: Tools and Strategies For Excellence


Colton Rice -
Marketing Manager, Quivers


Commerce isn't about DTC versus physical retail. It's not about selling online or offline. It's not marketplaces or a brand's website. That's tired thinking and we're moving past it. Commerce is everything, everywhere, all the time.

THURSDAY- 1:00PM
(NBDA SEMINAR)

Communicating With Today’s Customer…And How to Meet Them Where They Are At


Rob Solomon – Account Executive, Ascent 360 


Tapping into the gold mine of customer data bike retailers are collecting at POS/eComm, segmenting and more effectively communicating to high value customers, lapsed customers, automating service reminders, post-purchase offers, and other ways of getting customers back into your shop! 

THURSDAY - NOON
(NBDA SEMINAR)

Setting Up a Space Dedicated for Fitting Services Within your Bicycle Retail Store


Greg Robidoux - Serotta International Cycling Institute


For all retailers looking to increase their revenue and customer experience by adding a dedicated space for fitting service. This seminar focuses on the space, tools and personnel required to confidently add fit services to your bicycle store.

WEDNESDAY - NOON
(NBDA SEMINAR)

Additional Revenue. Customer Satisfaction. Customer Retention- Why Retailers are Offering Service Contracts


Frank McMillan- President of Ensure Protect/ Rides Extended Service


 This session will delve into why top independent bike dealers from single store operators to multi-location regional powerhouses, their sales associates and service teams are on board with R.I.D.E.S. What other products can you offer that guarantee customer retention while making 50 points on the sale, and income for repairs and maintenance? If you don’t offer a plan find out why you should. If you offer your own and carry the long term risk and liability, you’ll want to compare the benefits of moving your program over from a business sense and from a customer value sense. R.I.D.E.S. Proof that a better program makes sense.

THURSDAY - 11:00 AM
(NBDA SEMINAR)

Who is our Customer? Consumer Research Report Findings


Jay Townley - Human Powered Solutions (HPS)


Based on the NBDA Consumer Research Report this seminar will help you understand the new rider, who they are, their intentions and what that means to your retail business. 


THURSDAY - 12:00 PM
(NBDA SEMINAR)

Bike Fitting & the Myth of the Women's Bicycle


Victoria Edwards
Bike Fitter / GM, Befitting Bicycles


Decorated bike fitter Victoria Edwards of Befitting Bicycles, discusses the true differences in fit necessary for comfort and power optimization for W/T/F riders. She will also dissect the culture around “Women’s Bikes.”

WEDNESDAY - 2:00 PM

Bike Fit Unplugged


Happy Freedman - Director, The Center for Bike Fit


Professional Bike Fitter Happy Freedman demonstrates bike fit techniques that can be incorporated into your shop's offerings with tools already in your shop. 


WEDNESDAY - 11:00 AM

Bike Fitting: The Gateway to Lifelong Customer Relationships


Damon Wyatt - Brand Manager, Bike Fit


This session will discuss the importance of expanding fit to all cyclists, how to cultivate relationships through bike fitting, and how to define your fit messaging as a consistent aspect of bike shop service.   

WEDNESDAY - 1:00 PM

Even More Bike Fitting!



Happy Freedman - Director, The Center for Bike Fit



Happy Freedman is back again! This time demonstrating fit techniques live and answering questions from the audience. 



THURSDAY - 1:00 PM

Sales Training at CABDA EAST
Powered by LeadCycles

LeadCycles is North America's preeminent sales training and
marketing outfit in the Bicycle and Fitness Industries!

Joe Marcoux


Sales Objection System Creator and Co-Founder of LeadCycles


How I Sold 27 E-Bikes in 4 Hours


WEDNESDAY - 11:00 AM


In 2015, years before "social distancing" and gym closures, I used a specific approach to sell 27 electric bikes in just 4 hours. I'll show you how! 



Move Your Staff From
"Order Takers" to Sales Makers!

WEDNESDAY - 1:00 PM


"If we had more inventory, we would sell more bikes." Did you "sell" or did you take orders? With more brands going D2C, it's time to sharpen your skills. You don't have to be pushy to be a sales maker!



The High-Income Sales Skill
You Need for 2022 and Beyond


THURSDAY - 11:00 AM


Want to have more income in 2022?
Learn this skill and it is guaranteed!



How to be an Army of 1 in E-bike Sales

THURSDAY - 1:00 PM

E-bikes will be the category that is guaranteed to grow after Covid.

Learn this method so that you and
each of your staff members can be an Army-of-1 on the sales floor! 


Chris Fougere


Freedom Marketing Coach and Co-Founder of LeadCycles


Generate More Leads...NOW!

WEDNESDAY - 12:00 PM

Learn the steps required to create more qualified, hot leads after the "Covid Goldrush" WITHOUT spending an extra dime on advertising.



How to Beat Rad Power (and The Rest of the E-Tail Gang) Without Discounting

WEDNESDAY - 2:00 PM

Direct-to-Consumer brands are not
going away, and "the race to the bottom" will continue to get worse. You do not have to play! Learn these skills to succeed without discounting even a penny!




Social Media Hacks to Drive More Sales

THURSDAY - 12:00 PM

Do you have a social media strategy or are you just throwing stuff at the wall? Social Media can be a great sales tool or a waste of time... it depends how you use it!

SRAM Breakouts at CABDA EAST

Join the folks from SRAM at the following breakout sessions and tech clinics!

SRAM Tech Seminar -
G2 Brake bleed 


Presented by SRAM STU


Join SRAM in this live seminar with virtual component. A QR code will be provided to attendees to login and follow along on your smart device if you like. 

WEDNESDAY - 11:00 AM
(SRAM SEMINAR)

SRAM Tech Seminar -
AXS Road Build


Presented by SRAM STU

Join SRAM in this live seminar with virtual component. A QR code will be provided to attendees to login and follow along on your smart device if you like.

WEDNESDAY - 1:00 PM
(SRAM SEMINAR)

SRAM Tech Seminar - 
Reverb C1  &  AXS
50 HR Service


Presented by SRAM STU


Join SRAM in this live seminar with virtual component. A QR code will be provided to attendees to login and follow along on your smart device if you like.



THURSDAY - NOON
(SRAM SEMINAR)

SRAM Tech Seminar - GX Eagle Take-Off And GX AXS Install 


Presented by SRAM STU


Join SRAM in this live seminar with virtual component. A QR code will be provided to attendees to login and follow along on your smart device if you like.



THURSDAY - 2PM
(SRAM SEMINAR)